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Should you do advertising on LinkedIn?

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I ran a test campaign on LinkedIn to see if I can generate traffic leads to one of my websites. It isn't an advertising platform that I have been able to crack, but I can definitely see the benefits of using LinkedIn ads. One of the issues with advertising on LinkedIn is that the advertising is very expensive compared to other platforms. It isn't uncommon to pay up to $20 for a single click or $50 per 1,000 impressions. Additionally, the targeting isn't as good as it could be. This video provides insight into the advertising platform.
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